---
title: Cmd+Shift+Convert | Alt+Thoughts (blog) | sales ops
description: sales ops | The alternative investments space requires alternative thinking. Read up on a new approach to how alts are marketed and sold to retail & HNW investors.
---

[![cmd+shift+convert logo](https://cmdshiftconvert.com/hubfs/cmd+shift+convert%20logo%20-%20condensed.svg "cmd+shift+convert logo")](https://cmdshiftconvert.com/)

Search toggle

- [Home](https://cmdshiftconvert.com)
- [About](https://cmdshiftconvert.com/about)
  
  About

    - [Team & background](https://cmdshiftconvert.com/about)
    - [Services](https://cmdshiftconvert.com/services)
- [Learn](https://cmdshiftconvert.com/alt-thoughts)
  
  Learn

    - ["Anti-sales"](https://cmdshiftconvert.com/alt-thoughts/the-anti-sales-approach)
    - [What's a nurture sequence?](https://cmdshiftconvert.com/nurture-sequence)
    - [What's a tech stack?](https://cmdshiftconvert.com/techstack)
    - [Alt+Thoughts (blog)](https://cmdshiftconvert.com/alt-thoughts)
- [Contact](https://cmdshiftconvert.com/contact)
- [Follow](https://www.linkedin.com/in/sarahjmayo/)

[![cmd+shift+convert logo](https://cmdshiftconvert.com/hubfs/cmd+shift+convert%20logo%20-%20condensed.svg "cmd+shift+convert logo")](https://cmdshiftconvert.com/)

- [Home](https://cmdshiftconvert.com)
- [About](https://cmdshiftconvert.com/about)
  
  About

    - [Team & background](https://cmdshiftconvert.com/about)
    - [Services](https://cmdshiftconvert.com/services)
- [Learn](https://cmdshiftconvert.com/alt-thoughts)
  
  Learn

    - ["Anti-sales"](https://cmdshiftconvert.com/alt-thoughts/the-anti-sales-approach)
    - [What's a nurture sequence?](https://cmdshiftconvert.com/nurture-sequence)
    - [What's a tech stack?](https://cmdshiftconvert.com/techstack)
    - [Alt+Thoughts (blog)](https://cmdshiftconvert.com/alt-thoughts)
- [Contact](https://cmdshiftconvert.com/contact)
- [Follow](https://www.linkedin.com/in/sarahjmayo/)

Search toggle

[![cmd+shift+convert logo](https://cmdshiftconvert.com/hubfs/cmd+shift+convert%20logo%20-%20condensed.svg "cmd+shift+convert logo")](https://cmdshiftconvert.com/)

- [Home](https://cmdshiftconvert.com)
- [About](https://cmdshiftconvert.com/about)
  
  About

    - [Team & background](https://cmdshiftconvert.com/about)
    - [Services](https://cmdshiftconvert.com/services)
- [Learn](https://cmdshiftconvert.com/alt-thoughts)
  
  Learn

    - ["Anti-sales"](https://cmdshiftconvert.com/alt-thoughts/the-anti-sales-approach)
    - [What's a nurture sequence?](https://cmdshiftconvert.com/nurture-sequence)
    - [What's a tech stack?](https://cmdshiftconvert.com/techstack)
    - [Alt+Thoughts (blog)](https://cmdshiftconvert.com/alt-thoughts)
- [Contact](https://cmdshiftconvert.com/contact)
- [Follow](https://www.linkedin.com/in/sarahjmayo/)

Search toggle

What are you looking for?

Search

# sales ops

## Alt+Thoughts

# The alternative investments space requires alternative thinking.

## [The anti-sales approach](https://cmdshiftconvert.com/alt-thoughts/the-anti-sales-approach)

 18 Feb 2023

[Sarah Mayo](https://cmdshiftconvert.com/alt-thoughts/author/sarah-mayo)

### Who is your customer?

**Investors are smart.**

Savvy investors seek to maximize returns and minimize...

[Read More](https://cmdshiftconvert.com/alt-thoughts/the-anti-sales-approach)

[sales](https://cmdshiftconvert.com/alt-thoughts/tag/sales), [sales ops](https://cmdshiftconvert.com/alt-thoughts/tag/sales-ops), [anti-sales](https://cmdshiftconvert.com/alt-thoughts/tag/anti-sales), [conversion](https://cmdshiftconvert.com/alt-thoughts/tag/conversion), [sales operations](https://cmdshiftconvert.com/alt-thoughts/tag/sales-operations)

## How do I learn more?

### Let's chat!

Send us a message, let's see how we can help.

[Get in touch](https://cmdshiftconvert.com/contact)

[![dog talking on phone - orange bkgd circle](https://cmdshiftconvert.com/hs-fs/hubfs/dog%20talking%20on%20phone%20-%20orange%20bkgd%20circle.png?width=400&height=400&name=dog%20talking%20on%20phone%20-%20orange%20bkgd%20circle.png "dog talking on phone - orange bkgd circle")](https://cmdshiftconvert.com/contact)

![cmd+shift+convert logo - long-1](https://cmdshiftconvert.com/hubfs/cmd+shift+convert%20logo%20-%20long-1.svg "cmd+shift+convert logo - long-1")

###### The sales ops shop for fintechs

![animated keyboard -- CmdShiftConvert](https://cmdshiftconvert.com/hs-fs/hubfs/animated%20keyboard%20--%20CmdShiftConvert.gif?width=320&height=150&name=animated%20keyboard%20--%20CmdShiftConvert.gif)

- [Home](https://cmdshiftconvert.com)
- [About](https://cmdshiftconvert.com/about)
- [Learn](https://cmdshiftconvert.com/alt-thoughts)
- [Contact](https://cmdshiftconvert.com/contact)
- [Follow](https://www.linkedin.com/in/sarahjmayo/)

 Portland, OR