---
title: About Command+Shift+Convert | The sales operations shop for fintechs
description: Command Shift Convert is redefining revenue operations for the fin/wealthtech sector. Give your customer the high-touch user experience they expect.
---

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- [About](https://cmdshiftconvert.com/about)
  
  About

    - [Team & background](https://cmdshiftconvert.com/about)
    - [Services](https://cmdshiftconvert.com/services)
- [Learn](https://cmdshiftconvert.com/alt-thoughts)
  
  Learn

    - ["Anti-sales"](https://cmdshiftconvert.com/alt-thoughts/the-anti-sales-approach)
    - [What's a nurture sequence?](https://cmdshiftconvert.com/nurture-sequence)
    - [What's a tech stack?](https://cmdshiftconvert.com/techstack)
    - [Alt+Thoughts (blog)](https://cmdshiftconvert.com/alt-thoughts)
- [Contact](https://cmdshiftconvert.com/contact)
- [Follow](https://www.linkedin.com/in/sarahjmayo/)

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- [Home](https://cmdshiftconvert.com)
- [About](https://cmdshiftconvert.com/about)
  
  About

    - [Team & background](https://cmdshiftconvert.com/about)
    - [Services](https://cmdshiftconvert.com/services)
- [Learn](https://cmdshiftconvert.com/alt-thoughts)
  
  Learn

    - ["Anti-sales"](https://cmdshiftconvert.com/alt-thoughts/the-anti-sales-approach)
    - [What's a nurture sequence?](https://cmdshiftconvert.com/nurture-sequence)
    - [What's a tech stack?](https://cmdshiftconvert.com/techstack)
    - [Alt+Thoughts (blog)](https://cmdshiftconvert.com/alt-thoughts)
- [Contact](https://cmdshiftconvert.com/contact)
- [Follow](https://www.linkedin.com/in/sarahjmayo/)

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[![cmd+shift+convert logo](https://cmdshiftconvert.com/hubfs/cmd+shift+convert%20logo%20-%20condensed.svg "cmd+shift+convert logo")](https://cmdshiftconvert.com/?hsLang=en)

- [Home](https://cmdshiftconvert.com)
- [About](https://cmdshiftconvert.com/about)
  
  About

    - [Team & background](https://cmdshiftconvert.com/about)
    - [Services](https://cmdshiftconvert.com/services)
- [Learn](https://cmdshiftconvert.com/alt-thoughts)
  
  Learn

    - ["Anti-sales"](https://cmdshiftconvert.com/alt-thoughts/the-anti-sales-approach)
    - [What's a nurture sequence?](https://cmdshiftconvert.com/nurture-sequence)
    - [What's a tech stack?](https://cmdshiftconvert.com/techstack)
    - [Alt+Thoughts (blog)](https://cmdshiftconvert.com/alt-thoughts)
- [Contact](https://cmdshiftconvert.com/contact)
- [Follow](https://www.linkedin.com/in/sarahjmayo/)

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## About

# Learn more about the talent behind Cmd+Shift+Convert, including experience at Sweater Ventures, Modiv, and CrowdStreet — leading startups in the alternative investing space.

## Meet the team

![sarah headshot](https://cmdshiftconvert.com/hubfs/sarah%20headshot%20(1).png)

### Sarah Mayo

/ Chief Officer /

Born and raised in North Dakota. Studied Arabic and started her career at an investment banking firm in Cairo, Egypt. Over a decade of experience in the finance industry, with six years spent at three fintech startups in the alternative investments space. Happily based in Portland, OR, with access to backpacking and skiing in the Cascades.

[Follow us on Facebook](https://www.linkedin.com/in/sarahjmayo/)

![zaki headshot](https://cmdshiftconvert.com/hubfs/zaki%20headshot.png)

### Zaki

/ Top Dog /

Born and raised in Cairo, Egypt. Is a very good boy. Knows how to sit, shake, stand up, lay down, and on a good day, roll over. Skilled at nest making. Must be comfy, cozy, and warm at all times, and looks devastatingly handsome in a sweater. Currently based in Portland, OR, where he has formed an uneasy peace with the resident squirrels.

## Select experience

Sweater Ventures Modiv CrowdStreet

![Sweater logo](https://cmdshiftconvert.com/hubfs/sweater%20logo%201.png)

### Sweater Ventures

As Director of Member Experience, Sarah hired and trained Sweater’s first Member Experience team who raised $10M+ within 6 months in an industry-first venture capital interval fund open to non-accredited investors. She also implemented Hubspot as Sweater's CRM and multiple software integrations to comprise their customer service and sales tech stack, including 70+ workflows to automate marketing and sales operations, customer support, data management, and other manual tasks.

[Download full resume](https://cmdshiftconvert.com/hubfs/Resume-Sarah-Mayo%20(1).pdf?hsLang=en)

![Modiv logo](https://cmdshiftconvert.com/hubfs/modiv%20logo%201.png)

### Modiv

As Head of Investor Relations, Sarah designed and implemented Modiv's end-to-end investor experience, from initial nurture email drip campaign to onboarding to routine ongoing management and expansion campaigns. She implemented Hubspot as Modiv's CRM and marketing/sales automation platform and several other integrated software solutions. She also hosted quarterly earnings calls and bi-weekly new investor introduction webinars

[Download full resume](https://cmdshiftconvert.com/hubfs/Resume-Sarah-Mayo%20(1).pdf?hsLang=en)

![CrowdStreet logo](https://cmdshiftconvert.com/hubfs/CrowdStreet_Logo-removebg-preview%201.png)

### CrowdStreet

As the Head of Investor Relations, Sarah led on strategy and managed the Investor Relations team that fundraised $730MM+ for 160+ private equity CRE offerings over a 16-month period. Her team onboarded 110,000+ new investors over a 3-year period, of which 6,500+ completed 25,000+ investments. Some key accomplishments include designing experiments that led to a 21% increase in webinar registration, a 32% increase in average email open rates, and a 50% increase in average email click rates. She also developed and documented many of CrowdStreet's standard operating procedures to aid in new employee onboarding and ongoing reference for the team.

[Download full resume](https://cmdshiftconvert.com/hubfs/Resume-Sarah-Mayo%20(1).pdf?hsLang=en)

## How do I learn more?

### Let's chat!

Send us a message, let's see how we can help.

[Get in touch](https://cmdshiftconvert.com/contact?hsLang=en)

[![dog talking on phone - orange bkgd circle](https://cmdshiftconvert.com/hs-fs/hubfs/dog%20talking%20on%20phone%20-%20orange%20bkgd%20circle.png?width=400&height=400&name=dog%20talking%20on%20phone%20-%20orange%20bkgd%20circle.png "dog talking on phone - orange bkgd circle")](https://cmdshiftconvert.com/contact?hsLang=en)

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###### The sales ops shop for fintechs

![animated keyboard -- CmdShiftConvert](https://cmdshiftconvert.com/hs-fs/hubfs/animated%20keyboard%20--%20CmdShiftConvert.gif?width=320&height=150&name=animated%20keyboard%20--%20CmdShiftConvert.gif)

- [Home](https://cmdshiftconvert.com)
- [About](https://cmdshiftconvert.com/about)
- [Learn](https://cmdshiftconvert.com/alt-thoughts)
- [Contact](https://cmdshiftconvert.com/contact)
- [Follow](https://www.linkedin.com/in/sarahjmayo/)

 Portland, OR