Sarah Mayo

Born and raised in North Dakota. Studied Arabic and started her career at an investment banking firm in Cairo, Egypt. Over a decade of experience in the finance industry, with six years spent at three fintech startups in the alternative investments space. Happily based in Portland, OR with access to backpacking and skiing in the Cascades.

What is a nurture sequence and where do I start?

23 Mar 2023

Sarah Mayo

What is a nurture sequence?

A nurture sequence is a series of communication touchpoints that...

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conversion, nurture sequence, nurture campaign

The anti-sales approach

18 Feb 2023

Sarah Mayo

Who is your customer?

Investors are smart.

Savvy investors seek to maximize returns and minimize...

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sales, sales ops, anti-sales, conversion, sales operations